Aura Barabasi

Notes

Luxury by design.

Short notes on what technology in luxury still has to show: how to read the evidence, what record it runs on, who decides, and what lands on the supplier.

  1. An announcement is not evidenceToo many technology decisions in luxury are made on the first rung of a five-rung ladder as if they had reached the fifth. Fourteen years of Burberry's own announcements show how far apart the rungs are.Draft · 3 placeholders
  2. One product record, from the mill to the repair benchTechnology can carry a product's promise from one function to the next, or it can spread every inconsistency in it. Which one happens depends on whether a single, up-to-date product record sits underneath.Draft · 1 placeholder
  3. The system prepares. A person decides.In the examples of AI in luxury that hold up, the system prepares, proposes or ranks, and a person decides. The design question is less about which model to buy than about who is allowed to say no.Draft · 1 placeholder
  4. The factory already has the recordEvery technology a house buys for its product lands, eventually, on a factory floor. The costs that land there rarely appear on the business case, and the record the house is trying to buy is usually already there, in the hands of the people nobody asked.Draft · 9 placeholders